TikTok is introducing a fresh option that allows them to cut down on the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the service announced that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This advancement comes amid a surge in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing video streams on a popular video site only show AI-generated videos. A considerable share of this content is classified as “AI slop”, a label for substandard, mass-produced content that is often nonsensical or bizarre.
“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to give people the power to see more or less of that, according to their own likes,” commented a spokesperson.
AI on the Platform
The platform announced that there are now 1.3bn videos on its network labeled as AI-generated. Overall, over 100 million media items are submitted to the platform each day, making clips made by AI a relatively small portion of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the volume of AI-generated videos they see by opening the content preference option in the platform and choosing AI-made media. Further subjects that can already be adjusted under the setting include current affairs, style, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies mandate users to tag lifelike AI-generated content, and it forbids dangerous fake videos of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.
Furthermore, the service will from now on add an AI-generated tag to content made using its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This step is designed to help prevent users from seeking to evade the disclosure requirement.
Responsible AI Funding
The platform is furthermore introducing a $2 million AI literacy fund for specialists and groups to produce informative material about using AI responsibly. This program will support educational bodies specializing in teaching computer science.
Moderation Strategy
TikTok has supported its content review process, following debate over intentions to lay off a large number of review team members in the United Kingdom. It is set to eliminate 439 jobs in its trust and safety team in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would still have a role, but AI can shield workers by eliminating the most distressing content ahead of it is viewed by staff. TikTok announced a notable drop in explicit and harmful content handled by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
